Facebook Advertising

At Search Marketing Specialists we have realised the power of Facebook advertising comes from the high degree of targeting that if affords. Your advertisement can be placed on pages that are being viewed by those with specific demographic triggers or interests. Facebook users share with Facebook details about themselves that we can then use to filter down your target audience. We can place your advertising by age, sex, location and by interest determined by the sort of content the user has ‘liked’ in the past.

As with all forms of advertising the closer you can get to your target audience the less you’ll ‘waste’ your message on those who are unlikely to be responsive. So, with Facebook your dollar goes further.

Our job is to manage the complexities of the campaign, find these markets and produce the creative that’s going to attract customers to you for the most effective return.